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Life Sciences Commons

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Critical and Cultural Studies

Agricultural success

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Full-Text Articles in Life Sciences

Assessment Of Students’ Crisis Communications Skill Increase Based On Classroom Instruction And Second Life™ Training, Gregory C. Jernigan, Jessica R. England, Leslie D. Edgar Jan 2013

Assessment Of Students’ Crisis Communications Skill Increase Based On Classroom Instruction And Second Life™ Training, Gregory C. Jernigan, Jessica R. England, Leslie D. Edgar

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Crisis communication training and skill development are critical to ensure the sustainability of the agriculture industry. The purpose of this study was to assess students’ perceptions of knowledge, ability, and skills on select crisis-related skills, tasks, and activities in order to identify the potential effectiveness of a Second LifeTM (SL) simulation. Pre- and post-test data were collected to determine the potential changes in skill in the seven crisis communication constructs of (a) related knowledge; (b) mass, group, and intrapersonal communications; (c) contingency planning; (d) use of related supplies and tools; (e) identifying learning and training needs; (f) related areas of …