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Marketing Toward The Future, Niki Whitley, Susan Schoenian
Marketing Toward The Future, Niki Whitley, Susan Schoenian
Professional Agricultural Workers Journal
Abstract
United States goat producers face many challenges with regards to marketing. Although the demand for goat products is increasing, the market is fractured. There is a general lack of infrastructure and many producers do not sell their animals or products for fair or profitable prices. Production costs are too high, and there is a need to improve production efficiency. Imports pose a challenge to US goat producers, as domestic production cannot compete with the availability and lower cost of imports. Government regulations hinder market development because non-commercial slaughter is an important aspect of goat marketing, and regulations keep many …