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Discrimination In Customer Segmentation Marketing Practices, Jude A. Thomas Jun 2014

Discrimination In Customer Segmentation Marketing Practices, Jude A. Thomas

Jude A Thomas

Customer segmentation is a powerful analytical marketing practice that is employed by a wide range of businesses to segregate customers with similar characteristics into subgroups in order to inform operational business processes. Such practices allow firms to better allocate their resources in order to form more profitable customer relationships, but they also have the capacity to lead to unfair discriminatory impact upon customer groups. Current legislation is largely unprotective of customers so positioned, but recent trends in the insurance and lending industries suggest that a broader application of anti-discrimination laws could foretell a future of greater restrictions on the implementation …


Hidden Lives And Human Rights In The United States: Understanding The Controversies And Tragedies Of Undocumented Immigration, Lois Lorentzen, Victor Romero Dec 2013

Hidden Lives And Human Rights In The United States: Understanding The Controversies And Tragedies Of Undocumented Immigration, Lois Lorentzen, Victor Romero

Victor C. Romero

Victor Romero is a contributing author: "The Criminalization of Undocumented Migrants," vol. 2, pp. 1-39.

In the United States, the crisis of undocumented immigrants draws strong opinions from both sides of the debate. For those who immigrate, concerns over safety, incorporation, and fair treatment arise upon arrival. For others, the perceived economic, political, and cultural impact of newcomers can feel threatening. In this informative three-volume set, top immigration scholars explain perspectives from every angle, examining facts and seeking solutions to counter the controversies often brought on by the current state of undocumented immigrant affairs.

Immigration expert and set editor Lois …