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The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
Nathan H. Ostrander
Conventional economic theory assumes that producers supply goods and services in a responsive, reactive way to innate, genuine, and unmanipulated consumer demand. Evidence increasingly suggests, however, that demand is constructed based on the elements present in any given situation, and that the situation is subject to corporate influence. One method by which corporations construct demand is by using the emotion of disgust to create an apparent problem in an advertisement. Corporations reference the emotion of disgust not only because it is incredibly powerful, but also because advertisements are able to quickly alleviate the disgusting problem and thereby increase consumer receptivity …
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
Nathan H. Ostrander
Conventional economic theory assumes that producers supply goods and services in a responsive, reactive way to innate, genuine, unmanipulated consumer demand. Evidence increasingly suggests, however, that demand is constructed based on the elements present in any given situation, and that the situation is subject to corporate influence. One method by which corporations construct demand is by using the emotion of disgust to create an apparent problem in an advertisement. Corporations reference the emotion of disgust not only because it is incredibly powerful, but also because advertisements are able to quickly alleviate the disgusting problem and thereby increase consumer receptivity to …
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
Nathan H. Ostrander
Conventional economic theory assumes that producers supply goods and services in a responsive, reactive way to innate, genuine, unmanipulated consumer demand. Evidence increasingly suggests, however, that demand is constructed based on the elements present in any given situation, and that the situation is subject to corporate influence. One method by which corporations construct demand is by using the emotion of disgust to create an apparent problem in an advertisement. Corporations reference the emotion of disgust not only because it is incredibly powerful, but also because advertisements are able to quickly alleviate the disgusting problem and thereby increase consumer receptivity to …