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Full-Text Articles in Law
A Market Analysis Of The Family Market In Las Vegas, Lawrence Dandurand
A Market Analysis Of The Family Market In Las Vegas, Lawrence Dandurand
UNLV Gaming Research & Review Journal
The family market in Las Vegas is controversial. However, it already exists. It represents 8 percent of the total Las Vegas visitor market. Empirical data, based on a random sample of2,400 visitors to Las Vegas, are analyzed to provide information relevant to business strategy and public policy development. Research findings indicate significant differences between the family market and other markets.
Research Note: Forecasting Macau's Gaming Revenue And Its Seasonality, Ipkin Anthony Wong
Research Note: Forecasting Macau's Gaming Revenue And Its Seasonality, Ipkin Anthony Wong
UNLV Gaming Research & Review Journal
The gaming literature has identified a number of factors that have driven the growth of Macau's casino industry. At the same time, however, questions remain as to future prospects for the growth of the enclave's gaming revenue- and specifically, whether this type of growth can be sustained. A forecast of Macau gaming revenue and an examination of its seasonality can assist scholars and practitioners alike in developing a better understanding of seasonal variation (a significant consideration in the volatile world of gaming) and the future outlook of the world gambling capital. The objective of this article is to investigate these …
Las Vegas Locals As Gamblers And Hosts To Visiting Friends And Family: Characteristics And Gaming Behavior, Rachel S. Shinnar, Cheri A. Young, David L. Corsun
Las Vegas Locals As Gamblers And Hosts To Visiting Friends And Family: Characteristics And Gaming Behavior, Rachel S. Shinnar, Cheri A. Young, David L. Corsun
UNLV Gaming Research & Review Journal
Local gamblers are an important market segment for casino marketers providing a reliable source of revenue during slow periods. This paper presents selected gaming behavior of local residents in the Las Vegas area, linking socio-demographic characteristics with gaming behavior. In addition, this article examines the relationships of Las Vegas area locals and their visiting friends and family members in two aspects. First, we identified the influence local residents have on visiting friends and family in terms of recommendations made regarding gambling in general and specific gaming locations. Second, this article describes how visiting friends and family influence local residents in …
“Don’T Blow A Bunch Of Cash On Vegas:” An Event Study Analysis Of President Obama’S Public Statements On Las Vegas, Paul Gift, Michael J. Gift
“Don’T Blow A Bunch Of Cash On Vegas:” An Event Study Analysis Of President Obama’S Public Statements On Las Vegas, Paul Gift, Michael J. Gift
UNLV Gaming Research & Review Journal
In February of 2009 and 2010, President Obama made what some in the media and gaming industries construed as negative public statements regarding trips to Las Vegas. Some claimed these statements could easily be interpreted as a suggestion that companies and individuals avoid casino areas, thus doing additional harm to their surrounding economies during already tough times. In this paper, we use event study methodology to examine stock market reactions of U.S. casino-related businesses to the president’s statements. We find that President Obama’s statements were followed by significant negative abnormal returns in the segment of companies targeted more towards conventions, …