Open Access. Powered by Scholars. Published by Universities.®

Law Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Journal

University of Nevada, Las Vegas

Gaming

Articles 1 - 14 of 14

Full-Text Articles in Law

Trip Characteristics Of Casino And Racino Visitors In A Midwestern State, Sheila A. Scott-Halsell, Radesh Palakurthi, Greg Dunn, Wanlanai Saiprasert Dec 2012

Trip Characteristics Of Casino And Racino Visitors In A Midwestern State, Sheila A. Scott-Halsell, Radesh Palakurthi, Greg Dunn, Wanlanai Saiprasert

UNLV Gaming Research & Review Journal

Gaming is a revenue driver for many areas and can be an economic boost for businesses and tourism entities around gaming venues. This study seeks to provide a comprehensive overview of the characteristics profile and expenditures of casino and racino visitors in a Midwestern state as a valuable resource that could be used by those in tourism planning to better determine who is coming into their state for gaming purposes and how they might better attract and accommodate them. Suggestions will be made based on the findings to aid in determining effective marketing methods to attract visitors, as well as …


Applicability Of The Duplication Of Purchase Law To Gaming, Desmond Lam Dec 2012

Applicability Of The Duplication Of Purchase Law To Gaming, Desmond Lam

UNLV Gaming Research & Review Journal

In a bid to explore the use of an empirical-based model to explain regular gaming purchases, this study applies the Duplication of Purchase Law to gaming. Developed from empirical-based marketing theory and observed in many consumer brands, the Duplication of Purchase Law states that the dominant factor of purchase duplication between two brands is their market share. Using data obtained from the U.S. Gambling Impact Study, this study found that the duplication of games played was highly correlated to their penetration rates and hence, market share. In addition, the number of sole gamblers in each game was also related to …


Assessing The Information Needs Of Australian Gaming Managers, Helen Breen Dec 2012

Assessing The Information Needs Of Australian Gaming Managers, Helen Breen

UNLV Gaming Research & Review Journal

There has been an increased need for gaming managers to source and use relevant information to assist them in managing their venues. Gaming managers have been under pressure from governments, the welfare sector, local communities and the media to manage gaming activities in a socially responsible manner. Research into the management of gaming is still in its infancy. This paper reports on a study into the information needs of a selection of gaming managers of clubs, hotels and casinos in two Australian states. This exploratory qualitative research provides in-depth responses from twenty-six gaming managers. These managers report that they want …


Casino Atmospherics From A Customer's Perspective: A Re-Examination, Lesley Johnson, Karl J. Mayer, Elena Champaner Dec 2012

Casino Atmospherics From A Customer's Perspective: A Re-Examination, Lesley Johnson, Karl J. Mayer, Elena Champaner

UNLV Gaming Research & Review Journal

Considerable research in recent years has examined the influence of physical evidence, or atmosphere, in a variety of service settings, including leisure services. Not fully covered has been the area of atmosphere in a casino gaming setting. This extension of a previous study further investigates atmospherics in casinos. The findings showed that customers defined casino atmosphere in five key elements: theme, floor layout, ceiling height, employee uniforms, and noise level. Three of the five contributed positively to a player's satisfaction with the gaming experience as shown by the regression analysis. This reinforces previous indications of the need for casino management …


Glass Ceiling Or Saran Wrap™? Women In Gaming Management, Wanda M. Costen, Christian E. Hardigree, Michael A. Testagrossa Dec 2012

Glass Ceiling Or Saran Wrap™? Women In Gaming Management, Wanda M. Costen, Christian E. Hardigree, Michael A. Testagrossa

UNLV Gaming Research & Review Journal

This study explores women's representation in gaming management in the 24 highest gross revenue gaming establishments in America. While almost 54% of foodservice and lodging employees are women, and approximately 44% of the managers in foodservice and lodging are women, one area of hospitality seems to be lagging-gaming. Our data indicated that women held 123 of 496 positions or 24.8% of casino management positions. Almost 68% of these female managers were in non-gaming positions. Our findings appear to support social closure theory since 11 of the 40 women in gaming management positions were in the cage department, and 4 of …


Perceptions Of A Bible Belt State's Proposed Casino Gaming Legislation By Religious Affiliation: The Case Of Kentucky Residents, Desmond O. Brown, Mary G. Roseman, Sunny Ham Dec 2012

Perceptions Of A Bible Belt State's Proposed Casino Gaming Legislation By Religious Affiliation: The Case Of Kentucky Residents, Desmond O. Brown, Mary G. Roseman, Sunny Ham

UNLV Gaming Research & Review Journal

This study seeks to explore whether differences exist among Kentucky residents' perception of casino gaming based on religious affiliation. A survey was conducted to sample 600 residents regarding currently a widely debated introduction of land-based casinos in the state, yielding a response rate of 38.4%. The results support earlier studies regarding the impact religion has on people's attitudes toward gaming. The findings suggest that Catholics have a more positive attitude toward the legalization of gambling than persons of Protestant faiths.


Using The Critical Incident Technique To Assess Gaming Customer Satisfaction, Lesley Johnson Dec 2012

Using The Critical Incident Technique To Assess Gaming Customer Satisfaction, Lesley Johnson

UNLV Gaming Research & Review Journal

Before gaming organizations can initiate efforts to service their customers, they must be able to effectively manage the service encounter. Although every service encounter is not necessarily critical to satisfaction, it is not always obvious which are crucial to the customer and which are not. Using critical incidents reported by gaming customers and employees, this study identifies service encounters that both parties perceive as being very satisfactory or very dissatisfactory from the customer's point of view. Identifying particularly positive and negative customer service experiences can provide direction for management in allocating resources specifically to those areas that maximize customer satisfaction …


The Hospitality Industry's Lmpact On The State Of Nevada: A Summary & Review, Shannon Bybee, Jeremy A. Aguero Dec 2012

The Hospitality Industry's Lmpact On The State Of Nevada: A Summary & Review, Shannon Bybee, Jeremy A. Aguero

UNLV Gaming Research & Review Journal

This article summarizes the economic, fiscal, and social impact findings of The Hospitality Industry's Impact on the State of Nevada, a report issued in November1998 by the International Gaming Institute. This summary includes data on jobs, wages, output, taxes, crime, and other social issues. A brief discussion is included regarding the authors' opinions of the state's dependence on the hospitality industry and gaming taxes, as well as the potential ramifications of this dependence in a changing economic environment.


A Global Market Analysis Of Casino Gaming On The Internet, Lawrence Dandurand Dec 2012

A Global Market Analysis Of Casino Gaming On The Internet, Lawrence Dandurand

UNLV Gaming Research & Review Journal

Technology can provide gaming to any household in the world. The market potential of casino gaming on the Internet is substantial. This article summarizes an analysis of the global Internet casino gaming market. It indicates: (1) the nature of Internet casino gaming; (2) the competitive environment; (3) market opportunities; (4) environmental constraints; (5) marketing strategies; (6) market demand; (7) market potential; and (8) a flexible diffusion of innovation model for forecasting market demand.


New Developments In Gaming Taxation And Regulation: An Update, Susan H. Lvancevich, Bernard N. Fried Dec 2012

New Developments In Gaming Taxation And Regulation: An Update, Susan H. Lvancevich, Bernard N. Fried

UNLV Gaming Research & Review Journal

The gaming industry is facing increased regulatory interest. Congress has authorized a commission to investigate gaming in the United States. The Internal Revenue Service continues to interpret ambiguous areas of the tax code in an attempt to raise gaming tax revenues. Regulatory changes in currency transaction reporting have also resulted in some significant changes for the industry. The purpose of this paper is to provide an update on tax and regulatory issues currently facing the gaming industry. Specifically, the paper will address tax and regulatory developments in: (a) tip compliance, (b) cash transaction reporting, (c) complimentaries, (d) employee cafeterias, (e) …


Prospects And Strategies Of Gaming Ventures In China, Zheng Gu Dec 2012

Prospects And Strategies Of Gaming Ventures In China, Zheng Gu

UNLV Gaming Research & Review Journal

This paper analyzes the prospects of gaming ventures in China and discusses the strategies for Western investors. A strong demand for gambling, changing government attitudes, increased wealth and leisure, and a fairly established foundation of tourism have created a favorable climate for gaming ventures in China. The major risks are political instability, policy inconsistency, and inflation. To develop gaming projects in China, Western gaming investors need to choose the right regions and build casinos different from those in Las Vegas. At the current stage, active involvement with a small amount of capital is recommended.


Changes In Gaming And Gaming Participants In The United States, Roy A. Cook, Laura J. Yale Dec 2012

Changes In Gaming And Gaming Participants In The United States, Roy A. Cook, Laura J. Yale

UNLV Gaming Research & Review Journal

Public interest and acceptance of casino gaming as a recreational activity has resulted in a proliferation of gaming locations. The spread of gaming locations and the acceptance of gaming as a legitimate leisure activity may be explained from a marketing perspective through diffusion theory. Gaming could see continued revenue growth and participation or, like lotteries, it could face saturation and even decline. To avoid the potential problems associated with maturation, gaming operators may need to review the experiences of state lotteries which have faced and dealt with the problems of maturation and saturation.


Sport Tourists In A Gaming Destination: Predicting Gaming And Non-Gaming Expenditures, Chris Brown, James A. Busser, Seyhmus Baloglu Dec 2012

Sport Tourists In A Gaming Destination: Predicting Gaming And Non-Gaming Expenditures, Chris Brown, James A. Busser, Seyhmus Baloglu

UNLV Gaming Research & Review Journal

Sport tourism is the fastest growing segment of the tourism industry. Although there are a number of benefits to cities as a result of sport tourism, the most desired aspect of hosting contests is economic impact. This study examined the gaming and non-gaming impact of six major sporting events held in Las Vegas over a ten-year period. The results indicate that length of stay is a significant contributor to economic impact and that sport tourism has an important role to play in the economy of Las Vegas.


“Don’T Blow A Bunch Of Cash On Vegas:” An Event Study Analysis Of President Obama’S Public Statements On Las Vegas, Paul Gift, Michael J. Gift Nov 2012

“Don’T Blow A Bunch Of Cash On Vegas:” An Event Study Analysis Of President Obama’S Public Statements On Las Vegas, Paul Gift, Michael J. Gift

UNLV Gaming Research & Review Journal

In February of 2009 and 2010, President Obama made what some in the media and gaming industries construed as negative public statements regarding trips to Las Vegas. Some claimed these statements could easily be interpreted as a suggestion that companies and individuals avoid casino areas, thus doing additional harm to their surrounding economies during already tough times. In this paper, we use event study methodology to examine stock market reactions of U.S. casino-related businesses to the president’s statements. We find that President Obama’s statements were followed by significant negative abnormal returns in the segment of companies targeted more towards conventions, …