Law Commons^™

Post-Mortem Right Of Publicity In Arkansas: Protecting Against The Unauthorized Use Of A Person’S Identity For Commercial Purposes, Rashauna A. Norment

University of Arkansas at Little Rock Law Review

The right of publicity protects a person against the use of his or her name, identity, likeness, or other personal characteristics for commercial purposes without consent. Many states have implemented a statutory right of publicity or have recognized the right under common law. Currently, only three states have a post-mortem right of publicity. This article discusses jurisdictions that have adopted a postmortem right of publicity, and advocates that Arkansas adopt a postmortem right of publicity for everyone.

Specifically, the article argues that traditional protection stemming from actions for invasion of a right of privacy, trademark infringement, and copyright infringement cannot …