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2012

Social Influence and Political Communication

Singapore Management University

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Full-Text Articles in Law

Both Sides Will Need To Raise Their Game, Tan K. B. Eugene May 2012

Both Sides Will Need To Raise Their Game, Tan K. B. Eugene

Research Collection Yong Pung How School Of Law

Now that the Hougang by-election is over, the Workers' Party (WP) and the People's Action Party (PAP) will conduct their post-mortems. SMU Assistant Professor Eugene Tan wrote that ?Among the key questions would be how they campaigned and how they can deal with the issues that the hustings threw up. For the WP, how can it keep Hougang in its fold and grow the famed "Hougang Spirit"? How can it be less reliant on its charismatic leader Low Thia Khiang? For the PAP, how can it make significant gains and be more competitive in Hougang?? He concludes that what the …


Battle For Undecided Voters In Hougang, Tan K. B. Eugene May 2012

Battle For Undecided Voters In Hougang, Tan K. B. Eugene

Research Collection Yong Pung How School Of Law

SMU Assistant Professor and NMP Eugene Tan commented on the battle for undecided voters in Hougang prior to the by-election this Saturday. He wrote that the political stakes are not so high in this by-election. Although the WP has more to lose this round, the stakes are calibrated differently in their first head-to-head contest since GE2011, and the parties must remember that this by-election is but a "battle" only. Instead, the PAP and WP would do well to stay focused on acquitting themselves well in the long haul before the next General Election. The priority for both parties is to …