Law Commons^™

The Trademark Registration System In Japan: A Firsthand Review And Exposition , Masaya Suzuki

Marquette Intellectual Property Law Review

One current topic of trademark law that has become a major issue in recent years is foreign trademark rights. The business world is shrinking, and large international outfits need to protect the goodwill in their trademarks on a global scale. The key to gaining international trademark rights is in understanding foreign countries' trademark systems. Masaya Suzuki, a trademark examiner in the Japanese Patent Office, offers insight to the Japanese trademark system. Mr. Suzuki provides a history of Japanese trademark law and rationales for the current system. He explains the workings of the system on a step-by-step basis giving the structure …