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Estate Planning For The Senior Adult, Susan E. Weis

Theses

This thesis will focus on the study of developing a marketing strategy for an attorney firm with the main focus being estate planning and wills. Statistics show that approximately 77 million Americans born between 1946 and 1964 are now entering middle age. This represents one-third of the population in the United States who will be the senior citizens of the next century. Due to increasing life spans, the eider's role and societal views, this age group demands a change of their needs. These needs not only include elements suclh as Social Security and housing but a broader perspective of planning …