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Is "Dumb Starbucks" Legal? Mark Mckenna Talks To Business Insider, February 10, 2014., Mark Mckenna
Is "Dumb Starbucks" Legal? Mark Mckenna Talks To Business Insider, February 10, 2014., Mark Mckenna
Mark P. McKenna
Mark McKenna was quoted in the Business insider article by Erin Fuchs. "This is a fairly bold use of the Starbucks logo," Notre Dame law professor Mark McKennatold me. "What they've done is they've taken that word 'dumb' and they have basically copied everything." Read more: http://www.businessinsider.com/is-dumb-starbucks-legal-2014-2#ixzz2sxEeHa00
Trademark Law's Faux Federalism, Mark Mckenna
Trademark Law's Faux Federalism, Mark Mckenna
Mark P. McKenna
Federal and state trademark laws regulate concurrently: The Lanham Act does not preempt state law, and in fact many states have statutorily and/or judicially developed trademark or unfair competition laws of their own. This state of affairs, which is now well-accepted even if it has not always been uncontroversial, distinguishes trademark law from patent and copyright law, since federal patent and copyright statutes preempt state law much more broadly. The Patent Act entirely preempts state law with respect to non-secret inventions and the 1976 Copyright Act preempts state copyright law with respect to all works fixed in a tangible medium …
What's The Frequency, Kenneth? Channeling Doctrines In Trademark Law, Mark Mckenna
What's The Frequency, Kenneth? Channeling Doctrines In Trademark Law, Mark Mckenna
Mark P. McKenna
This paper was published as a chapter in Intellectual Property and Information Wealth (Peter Yu, ed., Praeger 2007). The chapter describes several doctrines that courts have developed to limit the scope of trademark protection where there is a risk of interference with the patent or copyright schemes. It also suggests that courts have in some cases overemphasized the subject matter of protection and underemphasized parties' ability to use trademark law to capture the types of economic benefits for which patent and copyright protection are presumed necessary.
The Federal Trademark Dilution Act Of 1995: Potent Weapon Or Uphill Battle?, Erin Roth, Robert Bennett
The Federal Trademark Dilution Act Of 1995: Potent Weapon Or Uphill Battle?, Erin Roth, Robert Bennett
Robert B. Bennett
Following a brief discussion of the history of trademark infringement law, the events leading to the FTDA, and an overview of the FTDA, this paper discusses the major causes of the FTDA's ineffectiveness. We will then review the application of the act, discuss its implications on the future of trademark ownership in business, and suggest improvements to the legal application of the act.