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Full-Text Articles in Law
The Nightmare Of Dream Advertising, Dustin Marlan
The Nightmare Of Dream Advertising, Dustin Marlan
William & Mary Law Review
Advertisers are attempting to market to us while we dream. This is not science fiction, but rather a troubling new reality. Using a technique dubbed “targeted dream incubation” (TDI), companies have begun inserting commercial messages into people’s dreams. Roughly, TDI works by: (1) creating an association during waking life using sensory cues (for example, a pairing of sounds, visuals, or scents); and (2) as the subject is drifting off to sleep, the association is again introduced with the goal of triggering related dreams with related subject matter. Based on a 2021 American Marketing Association survey, 77 percent of 400 companies …
Joe Camel: Will "Old Joe" Survive?, Erica Swecker
Joe Camel: Will "Old Joe" Survive?, Erica Swecker
William & Mary Law Review
No abstract provided.
Counter-Advertising In The Broadcast Media: Brining The Administrative Process To Bear Upon A Theoretical Imperative, Tom A. Collins
Counter-Advertising In The Broadcast Media: Brining The Administrative Process To Bear Upon A Theoretical Imperative, Tom A. Collins
William & Mary Law Review
No abstract provided.
The Politics Of Advertising, Lee Loevinger
The Politics Of Advertising, Lee Loevinger
William & Mary Law Review
No abstract provided.
Administrative Law - Federal Communications Commission Fairness Doctrine - Applicability To Commercial Advertising. Friends Of The Earth V. Fcc, __F.2d__, 22 P&F Radio Reg. 2d 2145 (D.C. Cir. 1971), Thomas T. Terp
William & Mary Law Review
No abstract provided.