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A Role For The Business Attorney In The Twenty-First Century: Adding Value To The Client's Enterprise In The Knowledge Economy, Peter J. Gardner
A Role For The Business Attorney In The Twenty-First Century: Adding Value To The Client's Enterprise In The Knowledge Economy, Peter J. Gardner
Marquette Intellectual Property Law Review
Mr. Gardner explores the evolving role of business lawyers in the knowledge economy and explains how they must add value to clients' business endeavors. Intellectual property law is the central legal framework through which the business attorney will meet increasingly sophisticated client expectations. The attorney's value-adding service will enable the client to make better business decisions based on the attorney's analysis of the innovative opportunities available to the client. Gardner focuses on several evolving influences on the practice of law that will challenge the profession, such as globalization of commerce; multidisciplinary practice; commoditization of legal services; increased sophistication of clients; …
The Trademark Registration System In Japan: A Firsthand Review And Exposition , Masaya Suzuki
The Trademark Registration System In Japan: A Firsthand Review And Exposition , Masaya Suzuki
Marquette Intellectual Property Law Review
One current topic of trademark law that has become a major issue in recent years is foreign trademark rights. The business world is shrinking, and large international outfits need to protect the goodwill in their trademarks on a global scale. The key to gaining international trademark rights is in understanding foreign countries' trademark systems. Masaya Suzuki, a trademark examiner in the Japanese Patent Office, offers insight to the Japanese trademark system. Mr. Suzuki provides a history of Japanese trademark law and rationales for the current system. He explains the workings of the system on a step-by-step basis giving the structure …