Law Commons^™

Creating Consumer Confidence Or Confusion? The Role Of Product Certification In The Market Today, Mark R. Barron

Marquette Intellectual Property Law Review

Product conformity assessment system changes in various countries have impacted the role of certification marks. The author explores whether the perceived value of product certification marks can sustain their high costs. The author further emphasizes the need, from both economic and legal perspectives, for manufacturers to implement global compliance strategies to ensure compliance with applicable regulations, selection of proper certification marks, and an efficient path through the conformity assessment process.