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Featuring People In Ads (2014 Edition), Eric Goldman, Rebecca Tushnet
Featuring People In Ads (2014 Edition), Eric Goldman, Rebecca Tushnet
Faculty Publications
This is a book chapter from the 2014 edition of a casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.
Featuring People In Ads, Eric Goldman, Rebecca Tushnet
Featuring People In Ads, Eric Goldman, Rebecca Tushnet
Faculty Publications
This is a book chapter from a new casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.
Data Mining And Attention Consumption, Eric Goldman
Data Mining And Attention Consumption, Eric Goldman
Faculty Publications
This Essay challenges the prevailing hostility towards data mining and direct marketing. The Essay starts by defining data mining and shows that the only important step is how data is used, not its aggregation or sorting. The Essay then discusses one particular type of data use, the sending of direct marketing. The Essay establishes a model for calculating the private utility experienced by a direct marketing recipient. The model posits that utility is a function of the message's substantive content, the degree of attention consumed, and the recipient's reaction to receiving the message. The Essay concludes with some policy recommendations …