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Consumer Protection Law

Brands

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You As A Brand: A Legal History, Lyrissa Lidsky Jan 2016

You As A Brand: A Legal History, Lyrissa Lidsky

Faculty Publications

Dr. Samantha Barbas’ book, Laws of Image: Privacy and Publicity in America, makes an original, important, and engaging contribution to the history of the privacy law in the United States. In the process, the book illuminates how we became a culture obsessed with image management and how the law developed and continues to evolve to protect our rights to become our own personal brands.