Law Commons^™

Pr For Academic Libraries: Focus On The Faculty, Robert H. Hu

Faculty Articles

The faculty is the driving force of most law school libraries. Instituting a public relations campaign that caters to faculty needs will illustrate the fundamental importance of the library. A successful faculty-centric public relations strategy not only solidifies the library’s position within the law school, but also generates buzz and recognition among the university-wide community. In order to better assist academic libraries in establishing a successful public relations campaign, it is helpful to consider in depth some particular ideas for accommodating and incorporating the faculty. However, ultimately, the best public relations initiative will be tailored to the uniqueness of the …

“C” Is For Communication, Robert H. Hu

Faculty Articles

Public relations is essentially about communications—projecting a favorable image to the public. To reach this goal, the organization carrying out the public relations campaign will often use several communication vehicles to market, promote, and advertise itself to the public it serves. Libraries tailor many of these media strategies to communicate with their specific users and publicize their services.

Sometimes, one particular marketing strategy will achieve the desired outcome; at other times, a combination of strategies may be required to be successful. To assist libraries in identifying which marketing strategy or strategies is most appropriate or beneficial and how best to …

Rois Can Validate Your Library’S Value, Robert H. Hu

Faculty Articles

The Return-On-Investment (ROI) rate, when determined and positively proven, may be the most effective tool for marketing a library. ROI is a cost-and-benefit analysis that determines whether money spent on the library produces a positive return. Proving and communicating a library's value to its governing board or constituents is increasingly necessary for law libraries to survive and flourish. A ROI analysis may be difficult to undertake if the library works in a not-for-profit setting, and requires a set of criteria different from those used for libraries in the for-profit setting. Although the ROI is a time-consuming and difficult analysis, libraries …