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Duke Journal of Gender Law & Policy

1996

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Media Coverage Of The Post Title Ix Female Athlete: A Feminist Analysis Of Sport, Gender, And Power, Mary Jo Kane Apr 1996

Media Coverage Of The Post Title Ix Female Athlete: A Feminist Analysis Of Sport, Gender, And Power, Mary Jo Kane

Duke Journal of Gender Law & Policy

I. Introduction Sport is one of the most important institutions in American culture. This certainly is demonstrated by the vast resources spent on sport-related enter- prises. With respect to discretionary spending alone, billions of dollars are spent annually on the sale of licensed sport products (e.g., baseball caps). In 1992, retail sales of all licensed sport merchandise totaled $ 12.2 billion. 1 In the early 1990s, the top four men's professional sport leagues (football, bas- ketball, baseball, and ice hockey) generated almost $ 4 billion in revenues. 2 Most recently, Anheuser-Busch announced that they had signed a $ 40 million …


Can Gender Equity Find A Place In Commercialized College Sports?, John C. Weistart Apr 1996

Can Gender Equity Find A Place In Commercialized College Sports?, John C. Weistart

Duke Journal of Gender Law & Policy

The premise of Title IX should be uncontroversial: no person may be ex- cluded from the benefits of an educational program on the basis of gender. 1 There is a sense in which Title IX, at the time of its adoption more than twenty years ago, simply captured what was an independent societal norm of considerable force. Women were participating in higher education, including graduate and professional education, in increasing numbers and were properly claiming a right to equal opportunities. Sexual harassment was, and is, a per- sistent problem and some disciplines have changed only slowly. 2 The prevailing perception, …