Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Law
A Randomized Experiment Assessing The Accuracy Of Microsoft's "Bing It On" Challenge, Ian Ayres, Emad H. Atiq, Sheng Li, Michelle Lu, Tom Maher, Christine Tsang
A Randomized Experiment Assessing The Accuracy Of Microsoft's "Bing It On" Challenge, Ian Ayres, Emad H. Atiq, Sheng Li, Michelle Lu, Tom Maher, Christine Tsang
Cornell Law Faculty Publications
In advertisements associated with its "Bing It On" campaign, Microsoft claimed that "people preferred Bing web search results nearly 2:1 over Google in blind comparison tests." We tested Microsoft's claims by way of a randomized experiment involving U.S.-based Amazon's. Mechanical Turk ("MTurk") subjects and conducted on Microsoft's own www.bingiton.com website. We found that (i) a statisticallysignificant majority of participants preferred Google search results to Bing search results (53% to 41%); and (ii) participants were significantly less likely to prefer Bing results when randomly assigned to use popular search terms or self-selected search terms instead of the search terms Microsoft recommends …