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Gender and Sexuality

2009

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From Domain Names To Video Games: The Rise Of The Internet In Presidential Politics, Jacqueline D. Lipton Jan 2009

From Domain Names To Video Games: The Rise Of The Internet In Presidential Politics, Jacqueline D. Lipton

Articles

Senator Barack Obama's historic victory in the 2008 election marks some important milestones - notably that this country is ready for its first African-American president. His win also underscores the importance of understanding today's Internet as a campaign tool. No longer is the Internet a one-way communications medium between candidate and electorate. It is now a powerful multi-directional networking tool. It can bridge physical and virtual spaces in a way never before possible, bringing previously latent social and political groups together. Senator Obama's campaign strategists understood and capitalized on the capabilities of what has recently become known as ...