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Full-Text Articles in Law

The Nightmare Of Dream Advertising, Dustin Marlan Nov 2023

The Nightmare Of Dream Advertising, Dustin Marlan

William & Mary Law Review

Advertisers are attempting to market to us while we dream. This is not science fiction, but rather a troubling new reality. Using a technique dubbed “targeted dream incubation” (TDI), companies have begun inserting commercial messages into people’s dreams. Roughly, TDI works by: (1) creating an association during waking life using sensory cues (for example, a pairing of sounds, visuals, or scents); and (2) as the subject is drifting off to sleep, the association is again introduced with the goal of triggering related dreams with related subject matter. Based on a 2021 American Marketing Association survey, 77 percent of 400 companies …


Ridden With Controversy: Applying The Public Forum Doctrine To Public Transit Advertising, Remy T. B. Oliver Dec 2021

Ridden With Controversy: Applying The Public Forum Doctrine To Public Transit Advertising, Remy T. B. Oliver

William & Mary Bill of Rights Journal

This Note tackles the application of the First Amendment to public transit advertising. Under the current judicial framework, the First Amendment is filtered through the "public forum doctrine" when discussing the rights of citizens to utilize government property for expressive purposes. The Note will argue that public transit advertising constitutes a "designated public forum" in most (if not all) cases. That characterization would force any content-based restrictions to be narrowly tailored to serve a compelling government interest. The natural result is a significant expansion of access to public transit advertising by interested parties. If the U.S. Supreme Court were to …


The Meaning Of Mcdonald's [(R)], Laura A. Heymann Sep 2020

The Meaning Of Mcdonald's [(R)], Laura A. Heymann

Popular Media

No abstract provided.


All That Glitters Is Gold: The Regulation Of Hidden Advertisements And Undisclosed Sponsorships In The World Of Beauty Social Media Influencers, Ashley Luong May 2020

All That Glitters Is Gold: The Regulation Of Hidden Advertisements And Undisclosed Sponsorships In The World Of Beauty Social Media Influencers, Ashley Luong

William & Mary Business Law Review

What happens when a trusted acquaintance is caught lying? What if these lies have influenced your purchasing decisions? In the realm of social media influencers, the line between authentic opinions and sponsored advertisements is a blurred one. Influencers have considerable marketing power over millions of followers and their brand of authenticity makes them a desirable partner to big corporations seeking to promote their products. Under current FTC regulations, the simplified rule for advertisement disclosure is to make the disclosure “clear and conspicuous” with very little guidance beyond that phrase. Influencers are uncertain how to disclose, some choosing to toe the …


"Actual Results May Vary": Toward Fiercer National Regulation Of Digitally Manipulated Cosmetics Advertisements, Jason Rea Dec 2012

"Actual Results May Vary": Toward Fiercer National Regulation Of Digitally Manipulated Cosmetics Advertisements, Jason Rea

William & Mary Journal of Race, Gender, and Social Justice

No abstract provided.


Hormone Replacement Therapy In The Wake Of The Women's Health Initiative Study: An Opportunity To Reexamine The Learned Intermediary Doctrine, Kate Miller Oct 2005

Hormone Replacement Therapy In The Wake Of The Women's Health Initiative Study: An Opportunity To Reexamine The Learned Intermediary Doctrine, Kate Miller

William & Mary Journal of Race, Gender, and Social Justice

No abstract provided.


Joe Camel: Will "Old Joe" Survive?, Erica Swecker Apr 1995

Joe Camel: Will "Old Joe" Survive?, Erica Swecker

William & Mary Law Review

No abstract provided.


The Future Of Cable Communications And The Fairness Doctrine, Tom A. Collins Jul 1975

The Future Of Cable Communications And The Fairness Doctrine, Tom A. Collins

Faculty Publications

No abstract provided.


Counter-Advertising In The Broadcast Media: Brining The Administrative Process To Bear Upon A Theoretical Imperative, Tom A. Collins May 1974

Counter-Advertising In The Broadcast Media: Brining The Administrative Process To Bear Upon A Theoretical Imperative, Tom A. Collins

William & Mary Law Review

No abstract provided.


The Politics Of Advertising, Lee Loevinger Oct 1973

The Politics Of Advertising, Lee Loevinger

William & Mary Law Review

No abstract provided.


Administrative Law - Federal Communications Commission Fairness Doctrine - Applicability To Commercial Advertising. Friends Of The Earth V. Fcc, __F.2d__, 22 P&F Radio Reg. 2d 2145 (D.C. Cir. 1971), Thomas T. Terp Dec 1971

Administrative Law - Federal Communications Commission Fairness Doctrine - Applicability To Commercial Advertising. Friends Of The Earth V. Fcc, __F.2d__, 22 P&F Radio Reg. 2d 2145 (D.C. Cir. 1971), Thomas T. Terp

William & Mary Law Review

No abstract provided.