Law Commons^™

Bundled Discounts: The Ninth Circuit And The Third Circuit Are On Separate Lepage's , Blake I. Markus

Missouri Law Review

Most courts and commentators agree that the ultimate goal of antitrust is efficiency. Accordingly, an antitrust aim is to guarantee competitive markets, which both increases output and lowers prices to the benefit of consumers. Bundled discounts, packages of goods put together by a seller that are sold at a lower price than if each good were purchased separately, may provide a means of enhancing competition. Such bundles are prevalent in nearly every market including fast food value meals, season tickets to sporting events, and buy one, get one half-price schemes. Sellers provide bundled discounts for a variety of reasons including …