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Marketing And Outreach In Law Libraries: A White Paper, Amanda Runyon, All-Sis Task Force On Library Marketing And Outreach Jan 2013

Marketing And Outreach In Law Libraries: A White Paper, Amanda Runyon, All-Sis Task Force On Library Marketing And Outreach

Law Librarian Scholarship

In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.


Getting Law Students Into The Law Library: The University Of Michigan Succeeds With A Plan, Jennifer L. Selby Jan 2011

Getting Law Students Into The Law Library: The University Of Michigan Succeeds With A Plan, Jennifer L. Selby

Law Librarian Scholarship

The goal of the University of Michigan Law Library's Awareness Campaign was to raise the consciousness of law students about the many ways in which librarians here can help them succeed as students now and as lawyers later. We sought to increase the number of students using the library. We wanted to get them physically into the library, and, once here, we wanted to increase students' use of the library's services: reference and circulation services, research consultations; our multitude of web-based resources, including our online research guides, book sts, and tutorials; group study rooms, etc. Not onl did we strive …