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The Need For Strict Morality Clauses In Endorsement Contracts, Caysee Kamenetsky
The Need For Strict Morality Clauses In Endorsement Contracts, Caysee Kamenetsky
Pace Intellectual Property, Sports & Entertainment Law Forum
The increasing significance of morality clauses seems to directly correlate with the increase of social media platforms and avenues to live-stream events, including but not limited to Facebook, Snapchat, Instagram, and Twitter. News of an athlete’s behavior can go viral in a matter of seconds. This leads company brands to seek broader terms in their morality clauses to allow them to disassociate themselves from the athlete. However, this is not always fair to the athlete, who might not have any idea that their personal-life choices could lead to the end of an endorsement contract.