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San Diego Law Review

2014

Confirmation bias

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Drugged Out: How Cognitive Bias Hurts Drug Innovation, Cynthia M. Ho Jun 2014

Drugged Out: How Cognitive Bias Hurts Drug Innovation, Cynthia M. Ho

San Diego Law Review

This Article hopes to provide a balanced picture of how current patent law and policy promotes mostly modest, yet high priced new drugs, as well as how cognitive biases have perpetuated this situation. This Article highlights the important interplay of cognitive biases not only by the frequently maligned industry but also previously presumed neutral parties, such as academics and policymakers. Most scholars would likely agree that considering how to optimize or at least not distort innovation is an important part of legal scholarship. However, to date, there has been little recognition, let alone robust discussion, of how patent and related …