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Good Design: A Proposal For The Proper Protection Of Market-Entry Industrial Design, Susanna Monseau
Good Design: A Proposal For The Proper Protection Of Market-Entry Industrial Design, Susanna Monseau
Susanna Monseau
Empirical research tells us that “[d]esign led companies have produced dramatically better share price performance for their investors.” However, in the U.S., in contrast to all European and the majority of other countries around the world, the legal system provides no specific protection for market-entry design. There is starting to be an appreciation of the importance of design to the economy and how the rise in counterfeit activity hurts designers. This paper argues that this rise in counterfeiting and piracy mean that it is important for Congress to finally create a limited protection for industrial design under U.S. law. It …