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Advertising And Marketing On Cable Television: Whither The Public Interest?, Dee Pridgen, Eric Engel
Advertising And Marketing On Cable Television: Whither The Public Interest?, Dee Pridgen, Eric Engel
Dee Pridgen
This article explores the rise of cable television in the early 1980's, along with its use as a medium of consumer advertising. The article discusses how consmer advertising on cable television is regulated by the FCC and the FTC, as well as the responsibility of cablecasters and the cable industry to police deceptive advertising.