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Buying Commercial Law: Choice Of Forum, Choice Of Law, And Network Effect, Bryan H. Druzin
Buying Commercial Law: Choice Of Forum, Choice Of Law, And Network Effect, Bryan H. Druzin
Bryan H. Druzin
This paper applies network effect theory to transnational commercial law, arguing that commercial parties selecting law through choice of law and choice of forum clauses can be likened to consumers selecting a product, and thus equally susceptible to the effects of network externalities. The number of “consumers” who subscribe to the same legal norms is analogous to the number of consumers who use a product. As the number of “consumers” increases, so too does the inherent value of selecting that jurisdiction, inducing even more parties to “purchase” that body of law. This is a network effect. I argue that transnational …