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Me2b Alliance Validation Testing Report: Consumer Perception Of Legal Policies In Digital Technology, Noreen Y. Whysel, Karina Alexanyan, Shaun Spaulting, Julia Little
Me2b Alliance Validation Testing Report: Consumer Perception Of Legal Policies In Digital Technology, Noreen Y. Whysel, Karina Alexanyan, Shaun Spaulting, Julia Little
Publications and Research
Our relationship with technology involves legal agreements that we either review or enter into when using a technology, namely privacy policies and terms of service or terms of use (“TOS/TOU”). We initiated this research to understand if providing a formal rating of the legal policies (privacy policies and TOS/TOUs) would be valuable to consumers (or Me-s). From our early qualitative discussions, we noticed that people were unclear on whether these policies were legally binding contracts or not. Thus, a secondary objective emerged to quantitatively explore whether people knew who these policies protected (if anyone), and if the policies were perceived …