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The Rise And Fall Of A Video Game Dynasty And Its Road Back To Glory, Kade Rogerson
The Rise And Fall Of A Video Game Dynasty And Its Road Back To Glory, Kade Rogerson
Marketing Undergraduate Honors Theses
For years the EA Sports NCAA Football series had been a long-standing success story in the world of sports video games. Combining the unique feel of collegiate athletics with the realistic nature of the game that its technology provides led the series to be a major source of revenue for Electronic Arts, Inc. in the extremely competitive and profitable industries of video games and sports merchandising.
However, the series came to an abrupt halt in 2013. Spearheaded by the O’Bannon v. NCAA lawsuit, EA was forced to discontinue the series after legal action was taken regarding the game’s unauthorized use …