Law Commons^™

The Effectiveness Of Self-Regulatory Gambling Advertising Rules On The Protection Of Minors And Vulnerable Persons (Uk Based Study), Margaret Carran Dr

International Conference on Gambling & Risk Taking

The liberalisation of the gambling advertising facilitated in the UK by the Gambling Act 2005 led to a natural but phenomenal overall expansion of gambling advertising. While any claims that such gambling marketing may lead to harm continue to be strongly contested, it is at least implicitly accepted that some vulnerable persons, including minors, may require specific protection as mandated by the statutory licensing objective. In the UK this is aimed to be achieved by ensuring that gambling advertisements are ‘socially responsible’ and by the timing/placement restrictions. Compliance is monitored by the ASA that also publishes standards-setting Codes and adjudicates …