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Platform Law And The Brand Enterprise, Sonia K. Katyal, Leah Chan Grinvald
Platform Law And The Brand Enterprise, Sonia K. Katyal, Leah Chan Grinvald
Scholarly Works
The emergence of platforms has transformed the digital economy, reshaping and recasting online transactions within the service industry. This transformation, as many have argued, has created new and unimagined challenges for policymakers and regulators, as well as for traditional, offline companies. Most scholarship examining platforms discuss their impact on employment law or consumer protection. Yet trademark law, which is central to the success of the platform enterprise, has been mostly overlooked within these discussions. To address this gap, this article discusses the emergence of two central forms of platform entrepreneurship-the platform, or "macrobrand" and the platform service provider, or the …
Between Economic Planning And Market Competition: Institutional Law And Economics In The Us, Laura Phillips Sawyer
Between Economic Planning And Market Competition: Institutional Law And Economics In The Us, Laura Phillips Sawyer
Scholarly Works
In 1926 John Maurice Clark published a seminal text in institutionalist economics, Social Control of Business, surveying the ways in which business was subject to control by a variety of formal and informal constraints. 1 The text rejected mainstream ideas in neoclassical political economy by explaining how individual self-interest and competition could be manipulated not only through legal rules but also by custom, habit, codes of ethics, and morals. Representative of the institutionalist movement, Clark discarded presumptions of an individualistic economy based on market competition. Instead, he posited that long-term public goals of prosperity and equity could be achieved through …