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Marquette Intellectual Property Law Review

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Possessing Trademarks: Can Blackstone Or Locke Apply To Fast Food, Grocery Stores, And Virtual Sex Toys?, Jesse R. Dill Jul 2010

Possessing Trademarks: Can Blackstone Or Locke Apply To Fast Food, Grocery Stores, And Virtual Sex Toys?, Jesse R. Dill

Marquette Intellectual Property Law Review

Trademark law has evolved extensively over time and is justified today for different reasons than when American law first recognized it. Scholars today question whether trademarks should now be accepted as a form of real property. Two examples of trademark problems in the global economy demonstrate that the time has come for marks to be recognized as property. Whether business entities are entering new territories or consumers are crossing borders to new jurisdictions with greater ease than ever before, trademark must adapt to the demands of modern commercial competitors. This Comment takes the position that these demands require treating trademarks …


Online Auction House Liability For The Sale Of Trademark Infringing Products, Allison N. Ziegler Jan 2010

Online Auction House Liability For The Sale Of Trademark Infringing Products, Allison N. Ziegler

Marquette Intellectual Property Law Review

With the rise of the Internet, trademark owners have seen an increase in online trademark infringement. This Comment examines online auction house liability for the sale of trademark infringing products and the methodology used by courts in making this determination. The author outlines contributory trademark jurisprudence in the United States and France and the application of this jurisprudence in Tiffany v. EBay and LVMH v. EBay, respectively. The article then evaluates the implications of the two approaches to determine which approach is more practical and effective. The author concludes that online auction houses should not be liable for trademark infringement …


Navigating The Safe Harbor Rule: The Need For A Dmca Compass, Tiffany N. Beaty Jan 2009

Navigating The Safe Harbor Rule: The Need For A Dmca Compass, Tiffany N. Beaty

Marquette Intellectual Property Law Review

The internet is a medium for more than just email and web browsing. Today, many internet users utilize the internet to access and share music, movies, and other types of media. Copyright law has attempted to keep up with the dynamic nature of the internet; however, this Comment posits it has only been marginally successful. The author examines whether the Safe Harbor Rule of the Digital Millennium Copyright Act (DCMA) is sufficient in balancing the need to protect copyright owners against the need for Internet Service Providers to be protected from third-party user suits. In doing so, the author concludes …


All Rights Reserved? Cultural Monopoly And The Troubles With Copyright , Michael Geist Jul 2006

All Rights Reserved? Cultural Monopoly And The Troubles With Copyright , Michael Geist

Marquette Intellectual Property Law Review

With an increasing ease for one to download, trade and share information, there is also an increasing desire by companies, corporations and private interests to protect their works. In a time where everything can be commoditized and ideas can be bought and sold at a price, a question we must answer is - Who owns our creativity? Must all rights be reserved? This lecture explores the growth of the citizen journalist and the blossoming of independent creativity online. He also examines the concerns with copyright: how lobby groups have consistently pushed for ever stronger rules. Finally, Dr. Geist presents the …


Zippo Is Dying, Should It Be Dead?: The Exercise Of Personal Jurisdiction By U.S. Federal Courts Over Non-Domiciliary Defendants In Trademark Infringement Lawsuits Arising Out Of Cyberspace, Bunmi Awoyemi Jan 2005

Zippo Is Dying, Should It Be Dead?: The Exercise Of Personal Jurisdiction By U.S. Federal Courts Over Non-Domiciliary Defendants In Trademark Infringement Lawsuits Arising Out Of Cyberspace, Bunmi Awoyemi

Marquette Intellectual Property Law Review

Personal jurisdiction and the Internet has troubled the courts from the first. The analysis the court offered in Zippo Manufacturing Co. v. Zippo DOT Com, Inc. on its face appeared helpful for dealing with personal jurisdictional issues by the use of a "sliding scale": "[T]he likelihood that personal jurisdiction can be constitutionally exercised is directly proportionate to the nature and quality of commercial activity that an entity conducts over the Internet." putting aside the failure of many courts to restrict Zippo to its facts, The author argues that the Zippo court's analysis of specific personal jurisdiction in the Internet or …


Towards A New Core International Copyright Norm: The Reverse Three-Step Test, Daniel J. Gervais Jan 2005

Towards A New Core International Copyright Norm: The Reverse Three-Step Test, Daniel J. Gervais

Marquette Intellectual Property Law Review

This paper argues that it is time to replace the existing set of copyright rights by focusing on its true policy objectives. The paper identifies what is wrong with extant norms and spotlights the apparent chasm between the policy objectives and the norms. The paper proposes a new international copyright norm based on the Berne Convention's three-step test, in harmony with the U.S. fair use doctrine. The author suggests that fair use reflects an appropriate set of criteria to balance the rights of copyright holders and the needs and interests of users, which could serve as a basis to build …


What Does Pruneyard Have To Do With California Internet Trade Secret Law?, Adam J. Sheridan Jul 2004

What Does Pruneyard Have To Do With California Internet Trade Secret Law?, Adam J. Sheridan

Marquette Intellectual Property Law Review

This comment discusses the facts of the Bunner case and the decisions of the Sixth District and the Supreme Court. The Bunner case involves Andrew Bunner and his act of putting a link on his Web page allowing visitors to access a Digitial Video Disc (DVD) descrambler program, which allowed a computer user to decrypt DVDs. The DVD Copy Control Association sought an injunction against Bunner under the California Uniform Trade Secrets Act (UTSA). The author analyzes the historical protection given free speech and trade secrets under California law. Looking at the Bunner case in light of Pruneyard, the author …


Keywords, Trademarks, And The Gray Market: Why The Use Is Not Fair, Lisa A. Nester Jan 2003

Keywords, Trademarks, And The Gray Market: Why The Use Is Not Fair, Lisa A. Nester

Marquette Intellectual Property Law Review

This Comment analyzes the escalating effects of Internet banner ads and gray marketers on trademark owners' ability to control the use and sale of their marks as keywords and metatags. To unify these concepts, Ms. Nester utilizes the facts behind a suit filed by Estee Lauder, Inc. against an Internet fragrance retailer and an Internet search engine. The suit alleged trademark infringement and unfair competition, among other things, for the Internet entities' unauthorized uses of Estee Lauder's registered trademarks in fragrances. The author explores the facilitating and enabling effect of the Internet on gray market, or parallel importation, activity, such …


Digital Copyright, By Jessica Litman , J. Ryan Miller Jan 2001

Digital Copyright, By Jessica Litman , J. Ryan Miller

Marquette Intellectual Property Law Review

Jessica Litman's book focuses on the Copyright Act, in relation to modern entertainment technology. For example, each time an image from the Internet is viewed through a personal computer, the viewer has reproduced the original image, because a computer's RAM makes a temporary copy in order to allow the image to be viewed. The entertainment industry's concern about potential copyright infringement resulted in the enactment of the Digital Millennium Copyright Act. Professor Litman provides a history of the negotiation and lobbying that created the Copyright Act of 1976, and then provides a commentary regarding Napster and the expanding amount of …


Trade Secrets And The New Realities Of The Internet Age, Ari B. Good Jan 1998

Trade Secrets And The New Realities Of The Internet Age, Ari B. Good

Marquette Intellectual Property Law Review

The author discusses the risks of industrial espionage and the misappropriation of trade secrets in view of the explosive growth of the internet. Good examines the legal challenges facing the evolution of trade secret law and proposes measures that will promote continued protection of proprietary information.