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Full-Text Articles in Law
Shared Branding: Associated Use Of Trademarks And Trade Dress Through Shared Retail Space, Lanning Bryer, Scott Lebson, Francesca Montalvo
Shared Branding: Associated Use Of Trademarks And Trade Dress Through Shared Retail Space, Lanning Bryer, Scott Lebson, Francesca Montalvo
The Journal of Business, Entrepreneurship & the Law
This Article explores the increasingly popular marketing strategy of two or more unrelated companies offering their separate and distinct mono-branded goods and services in a shared commercial space--herein referred to as “shared branding.”
The End Of The Imitation Age?: The Effect Of Apple Inc. V. Samsung, Melissa Barcena
The End Of The Imitation Age?: The Effect Of Apple Inc. V. Samsung, Melissa Barcena
The Journal of Business, Entrepreneurship & the Law
No abstract provided.