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Wrigley Field, The Trademark, Benjamin J. Welch
Wrigley Field, The Trademark, Benjamin J. Welch
Pace Intellectual Property, Sports & Entertainment Law Forum
This paper is about the theory of applying the law of trade dress and all the protections that come with it to stadiums, specifically to Wrigley Field, home of Major League Baseball’s Chicago Cubs. Trade dress is the version of trademark reserved for the packaging, design, or color of products. If the packaging, design, or color possesses the ability to identify the source or creator of the product, then it can create a possessory interest in the product’s creator for that style of packaging, design of the product, or color used. This possessory interest is used to protect the reputation …