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Intellectual Property Law

Maurer School of Law: Indiana University

2010

Trademark Scholars Roundtable

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Full-Text Articles in Law

A Cause Of Action For "Passing Off/Associational Marketing", Margreth Barrett Jan 2010

A Cause Of Action For "Passing Off/Associational Marketing", Margreth Barrett

IP Theory

The Trademark Scholars Roundtable participants discussed a wide range of approaches to understanding and limiting the ever-increasing sprawl of trademark rights. It was a productive and stimulating discussion. In this essay, I would like to combine some of my own ideas with points and suggestions made by the other participants, to sketch out a possible judicial approach to regulating the sprawl. Before discussing a potential solution, however, it is important to understand the nature of the problem, and some of its primary causes.

Section I will discuss the problem and set the stage for my proposal. Section II will then …


Life In The Fast Lane: Of Presumptions, Defenses, And Burdens, William Mcgeveran Jan 2010

Life In The Fast Lane: Of Presumptions, Defenses, And Burdens, William Mcgeveran

IP Theory

No abstract provided.