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Encyclopedia Of Production And Manufacturing Management, Paul Swamidass Dec 1999

Encyclopedia Of Production And Manufacturing Management, Paul Swamidass

Paul Swamidass

The Encyclopedia of Production and Manufacturing Management (1048 pages) is a specialized encyclopedia developed to serve as a basic reference resource for the practitioner, researcher, and student. Because of its specialized focus, this one-volume work is able to cover the entire field of production and manufacturing management. It contains factual and conceptual information for fundamental understanding while serving as a starting point for a deeper researched investigation. The material is state-of-the-art, covering the field of operations management and its exciting recent developments. These developments are covered extensively in this volume.

The downloadable file here has 54 pages which include, the …


'Vigilant Protection' Of The Olympic Brand - Too Fast, Too High, Too Strong?, Neil J. Foster Dec 1999

'Vigilant Protection' Of The Olympic Brand - Too Fast, Too High, Too Strong?, Neil J. Foster

Neil J Foster

Discusses some cases where "over-zealous" protection of the "Olympics" brand may have been contrary to the public interest.