Law Commons^™

Enhancing The Flow Of Information In The Marketplace: From Caveat Emptor To Virginia Pharmacy And Beyond At The Federal Trade Commission, Dee Pridgen, Ivan Preston

Dee Pridgen

The purpose of this article is to trace the history of commercial speech regulations, with a focus on the development of those FTC remedies that result in better marketplace information for consumers. Section I describes the heritage of the past which prompts FTC law to allow the seller to avoid factual information. The possibility that this loophole might be closed is examined. Section II examines the measures that the FTC has taken under its legislative authority to prompt sellers to provide the public with more information than would otherwise be available. Section III discusses First Amendment developments pertaining to advertising …