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Full-Text Articles in Law

Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel Aug 2013

Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel

Faculty and Research Publications

AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.


Ethical Implementation Of An Automated Essay Scoring (Aes) System: A Case Study Of Student And Instructor Use, Satisfaction, And Perceptions Of Aes In A Business Law Course, John K. Lewis Jul 2013

Ethical Implementation Of An Automated Essay Scoring (Aes) System: A Case Study Of Student And Instructor Use, Satisfaction, And Perceptions Of Aes In A Business Law Course, John K. Lewis

Faculty and Staff - Articles & Papers

A pilot study of a vendor provided automated essay scoring system was conducted in a Business Law class of 27 students. Students answered a business law fact pattern question which was reviewed and graded by the textbook vendor utilizing artificial intelligence software. Students were surveyed on their use, satisfaction, perceptions and technical issues utilizing the Write Experience automated essay scoring (AES) software. The instructor also chronicles the adoption, set up and use of an AES. Also detailed are the advantages and disadvantages of utilizing such software in an undergraduate course environment where some students may not be technologically adept or …


Bringing A Knife To The Gunfight: The Academically Underprepared Law Student & Legal Education Reform, Susan Stuart, Ruth Vance Jan 2013

Bringing A Knife To The Gunfight: The Academically Underprepared Law Student & Legal Education Reform, Susan Stuart, Ruth Vance

Law Faculty Publications

No abstract provided.