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Full-Text Articles in Law

No Todo Lo Que Brilla Es Oro, Pero Podría Serlo… Sobre El Nuevo Precedente Del Tribunal De Indecopi Sobre La Evaluación De Acuerdos De Coexistencia Marcaria, Javier André Murillo Chávez Feb 2015

No Todo Lo Que Brilla Es Oro, Pero Podría Serlo… Sobre El Nuevo Precedente Del Tribunal De Indecopi Sobre La Evaluación De Acuerdos De Coexistencia Marcaria, Javier André Murillo Chávez

Javier André Murillo Chávez

No abstract provided.


The Expansion Of Trademark Rights In Europe, Irina Pak Apr 2013

The Expansion Of Trademark Rights In Europe, Irina Pak

IP Theory

No abstract provided.


When Selling Your Personal Name Mark Extends To Selling Your Soul, Yvette Joy Liebesman Jan 2010

When Selling Your Personal Name Mark Extends To Selling Your Soul, Yvette Joy Liebesman

All Faculty Scholarship

Identifying one’s business with one’s personal name has long been a practice in the United States. As Personal Name Marks have become increasingly commodified, however, bargaining and deal-making has led more and more to transfers of rights which had previously been considered to be closely tied to the individual as a private person. This article posits that freedom of contract doctrine should not allow the complete alienation of all aspects of one’s name, but rather there should be limitations on how far parties may bargain, so that the purchaser cannot acquire the right to control the seller’s private activities. This …