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Contract Governance In Small-World Networks: The Case Of The Maghribi Traders, Lisa Bernstein
Contract Governance In Small-World Networks: The Case Of The Maghribi Traders, Lisa Bernstein
Northwestern University Law Review
This Article revisits the best known example of successful private ordering in the economics literature: the Maghribi Jewish merchants who engaged in both local and long-distance trade across the Islamic Mediterranean in the eleventh century. Drawing on a case study of over 200 Maghribi merchant letters, it develops a network governance-based account of the way that private ordering might have supported exchange among the Maghribi traders with little or no reliance on the public legal system. The analysis reveals that a particular type of bridge-and-cluster configuration of ties among traders and trading centers--known as a “small-world network”—can have strong reputation-based …