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"I Call Alexa To The Stand": The Privacy Implications Of Anthropomorphizing Virtual Assistants Accompanying Smart-Home Technology, Christopher B. Burkett

Vanderbilt Journal of Entertainment & Technology Law

This Note offers a solution to the unique privacy issues posed by the increasingly humanlike interactions users have with virtual assistants, such as Amazon's Alexa, which accompany smart-home technology. These interactions almost certainly result in the users engaging in the cognitive phenomenon of anthropomorphism--more specifically, an assignment of agency. This is a phenomenon that has heretofore been ignored in the legal context, but both the rapidity of technological advancement and inadequacy of current applicable legal doctrine necessitate its consideration now. Since users view these anthropomorphized virtual assistants as persons rather than machines, the law should treat them as such. To …