Law Commons^™

Built For Boyhood?: A Proposal For Reducing The Amount Of Gender Bias In The Advertising Of Children's Toys On Television, Nareissa L. Smith

Vanderbilt Journal of Entertainment & Technology Law

While the last half-century has seen a dramatic increase in the number of US women in the workforce, women remain under represented in STEM (Science, Technology, Engineering, and Mathematics) fields. For years, researchers and social commentators have tried to explain the persistence of this gender gap. Some have even argued that genetic differences explain women's inability to excel in the hard sciences. This Article asserts that the impact of socialization on children's educational and occupational choices has been greatly underestimated. Specifically, the toys that are marketed to boys teach spatial skills that prepare boys for STEM careers. Conversely, the toys …