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Applying The Rule Of Reason To Two–Sided Platform Businesses, David S. Evans, Richard Schmalensee
Applying The Rule Of Reason To Two–Sided Platform Businesses, David S. Evans, Richard Schmalensee
University of Miami Business Law Review
In recent years, the federal courts’ analysis of the competitive effects of conduct challenged under the Sherman Act’s rule of reason, which generally includes market definition as a critical step, has been properly guided by sensitivity to business reality and sound economic analysis of the conduct at issue. When it comes to two–sided platforms, the courts should adhere to that same flexible but principled approach and avoid rigid alternatives that would apply regardless of the platform, conduct, or fact–pattern.
In Ohio v. American Express Co., (Case No. 16–1454), now before the U.S. Supreme Court, the U.S. Department of Justice …