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An Overview Of Italian Gaming The State Of The Industry, Roberto Verona Dec 2012

An Overview Of Italian Gaming The State Of The Industry, Roberto Verona

UNLV Gaming Research & Review Journal

In recent years, the field of gambling in Italy has registered significant growth and Italians have demonstrated high propensity to play. The purpose of this article is to analyze the dynamics of such growth, in particular of the sectors that have developed more than others, and the effect of State policies and regulations on decisions taken by economic operators. From our research, it emerges that the gambling sector has been affected by a complex and contradictory State normative policy. Despite the fact that the Italian legal system allows only four casinos to operate, contradictory State polices throughout the years have …


Trip Characteristics Of Casino And Racino Visitors In A Midwestern State, Sheila A. Scott-Halsell, Radesh Palakurthi, Greg Dunn, Wanlanai Saiprasert Dec 2012

Trip Characteristics Of Casino And Racino Visitors In A Midwestern State, Sheila A. Scott-Halsell, Radesh Palakurthi, Greg Dunn, Wanlanai Saiprasert

UNLV Gaming Research & Review Journal

Gaming is a revenue driver for many areas and can be an economic boost for businesses and tourism entities around gaming venues. This study seeks to provide a comprehensive overview of the characteristics profile and expenditures of casino and racino visitors in a Midwestern state as a valuable resource that could be used by those in tourism planning to better determine who is coming into their state for gaming purposes and how they might better attract and accommodate them. Suggestions will be made based on the findings to aid in determining effective marketing methods to attract visitors, as well as …


Financial Competitiveness Of Macau In Comparison With Other Gaming Destinations, Zheng Gu, Jason Zhicheng Gao Dec 2012

Financial Competitiveness Of Macau In Comparison With Other Gaming Destinations, Zheng Gu, Jason Zhicheng Gao

UNLV Gaming Research & Review Journal

This paper analyzes the financial competitiveness of the Macau gaming industry visa- vis its counterparts in North America and Europe. The analysis covers casino product structure, revenue composition, assets productivity and financial returns of Macau versus those of gaming destinations in North America and Europe. The findings reveal that while Macau is advantageously positioned in terms of assets productivity and financial returns, its casino product structure and revenue composition seem at odds with today's gaming trend. Macau is facing challenges from emerging competitors in Asia. To maintain a stable gaming revenue growth and retain its competitiveness, Macau must modify its …


Profile Of Internet Gamblers: Betting On The Future, Christopher Woodruff, Susan R. Gregory Dec 2012

Profile Of Internet Gamblers: Betting On The Future, Christopher Woodruff, Susan R. Gregory

UNLV Gaming Research & Review Journal

The commercial casino industry in 2002 provided more jobs, higher wages, and more tax revenues to states and local communities than ever before. At the same time Internet gambling sites operated by offshore companies have seen explosive growth since the introduction of the World Wide Web in 1995 (Rose, 2003). This research developed profiles of current land based casino patrons who have gambled on the Internet, those who have not but are willing to try, and those who have not and would not in the future consider Internet gambling. Two hundred surveys were collected at two Detroit, Michigan casinos, asking …


Casino Atmospherics From A Customer's Perspective: A Re-Examination, Lesley Johnson, Karl J. Mayer, Elena Champaner Dec 2012

Casino Atmospherics From A Customer's Perspective: A Re-Examination, Lesley Johnson, Karl J. Mayer, Elena Champaner

UNLV Gaming Research & Review Journal

Considerable research in recent years has examined the influence of physical evidence, or atmosphere, in a variety of service settings, including leisure services. Not fully covered has been the area of atmosphere in a casino gaming setting. This extension of a previous study further investigates atmospherics in casinos. The findings showed that customers defined casino atmosphere in five key elements: theme, floor layout, ceiling height, employee uniforms, and noise level. Three of the five contributed positively to a player's satisfaction with the gaming experience as shown by the regression analysis. This reinforces previous indications of the need for casino management …


Community Leader Perceptions Of The Social And Economic Impacts Of Indian Gaming, Patricia L. Janes, Jim Collison Dec 2012

Community Leader Perceptions Of The Social And Economic Impacts Of Indian Gaming, Patricia L. Janes, Jim Collison

UNLV Gaming Research & Review Journal

The development of casino gambling in recent years whether through state-regulated or Native American gaming operations has resulted in increased concern over social and economic impacts. This study assessed perceptions of eight community leaders as to how the area was affected by a major expansion of a Native American casino. Leaders were interviewed prior to and several years after the completed expansion. Leaders felt the expansion had contributed positively to the community but noted increased social concerns. Overall, economic impacts were positive, however, the uniqueness of a Native American casino operation posed other challenges.


Crm In Gaming: It's No Crapshoot!, Sudhir H. Kale Dec 2012

Crm In Gaming: It's No Crapshoot!, Sudhir H. Kale

UNLV Gaming Research & Review Journal

CRM, or Customer Relationship Management, though slightly more than a decade old, has become the management craze of the 21st century. Yet, managerial understanding of what CRM is, what it does, how to implement it, and the grounds for success or failure in CRM implementation, seem far from crystallized. This paper looks at why so many CRM endeavors fail, and proceeds to discuss issues critical to CRM's success. CRM projects in casinos will have a higher chance of success if CRM is viewed as a business philosophy and becomes a part of the corporate culture. Appropriate customer strategy, organizational transformation, …


Perceptions Of A Bible Belt State's Proposed Casino Gaming Legislation By Religious Affiliation: The Case Of Kentucky Residents, Desmond O. Brown, Mary G. Roseman, Sunny Ham Dec 2012

Perceptions Of A Bible Belt State's Proposed Casino Gaming Legislation By Religious Affiliation: The Case Of Kentucky Residents, Desmond O. Brown, Mary G. Roseman, Sunny Ham

UNLV Gaming Research & Review Journal

This study seeks to explore whether differences exist among Kentucky residents' perception of casino gaming based on religious affiliation. A survey was conducted to sample 600 residents regarding currently a widely debated introduction of land-based casinos in the state, yielding a response rate of 38.4%. The results support earlier studies regarding the impact religion has on people's attitudes toward gaming. The findings suggest that Catholics have a more positive attitude toward the legalization of gambling than persons of Protestant faiths.


Using The Critical Incident Technique To Assess Gaming Customer Satisfaction, Lesley Johnson Dec 2012

Using The Critical Incident Technique To Assess Gaming Customer Satisfaction, Lesley Johnson

UNLV Gaming Research & Review Journal

Before gaming organizations can initiate efforts to service their customers, they must be able to effectively manage the service encounter. Although every service encounter is not necessarily critical to satisfaction, it is not always obvious which are crucial to the customer and which are not. Using critical incidents reported by gaming customers and employees, this study identifies service encounters that both parties perceive as being very satisfactory or very dissatisfactory from the customer's point of view. Identifying particularly positive and negative customer service experiences can provide direction for management in allocating resources specifically to those areas that maximize customer satisfaction …


Items Of Importance To Patrons Of Indian And Riverboat Casinos, Carl J. Pfaffenberg, C. Costello Dec 2012

Items Of Importance To Patrons Of Indian And Riverboat Casinos, Carl J. Pfaffenberg, C. Costello

UNLV Gaming Research & Review Journal

The objectives were to identify similar characteristics for casino patrons and determine what factors were important to these individuals. Patrons from Indian and riverboat casinos were surveyed on demographic variables, casino experience, and importance of 25 items. Casino patrons scored intangible items such as security and service highly. Casino managers must constantly assess how the casino is performing by using data extracted from their clientele.


A Global Market Analysis Of Casino Gaming On The Internet, Lawrence Dandurand Dec 2012

A Global Market Analysis Of Casino Gaming On The Internet, Lawrence Dandurand

UNLV Gaming Research & Review Journal

Technology can provide gaming to any household in the world. The market potential of casino gaming on the Internet is substantial. This article summarizes an analysis of the global Internet casino gaming market. It indicates: (1) the nature of Internet casino gaming; (2) the competitive environment; (3) market opportunities; (4) environmental constraints; (5) marketing strategies; (6) market demand; (7) market potential; and (8) a flexible diffusion of innovation model for forecasting market demand.


Opinions On Riverboat Casinos And The Perceived Impacts On Community Quality By Quad Cities' Residents, Tin Oo Thin, Cathy H.C. Hsu Dec 2012

Opinions On Riverboat Casinos And The Perceived Impacts On Community Quality By Quad Cities' Residents, Tin Oo Thin, Cathy H.C. Hsu

UNLV Gaming Research & Review Journal

The purposes of the study were to determine the opinions of Quad Cities residents about legalized riverboat casinos in their communities and their perceptions on the importance of community quality attributes and impacts of legalized riverboat casinos on these attributes. Differences of opinions among respondents with different demographic characteristics also were examined. Stratified systematic random sampling method was used to draw samples from the Quad Cities telephone directory; 200 residents were selected from each city. Of the 800 questionnaires mailed, 231 were returned. Residents agreed that the presence of riverboat casinos was good for the community. The majority of community …


The Effect Of Casino Tax Policy On Short-Run Gaming Development, Kahlil Philander Aug 2012

The Effect Of Casino Tax Policy On Short-Run Gaming Development, Kahlil Philander

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examines the effect of casino tax rate structure on investment by casino operators. Using a panel data set consisting of all states with legal commercial casino gambling from 1998 to 2009, a fixed-effect model with two-stage least squares is estimated to examine the effect of gambling taxes on firms' short-run behavior. The study finds that maximum casino tax rates decrease casino employment, with an estimated average elasticity of -0.5. This result is noted to be robust to several different model specifications and data subsets. No robust relationship is found between maximum tax rates and casino wages. No significant …