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Simulating The Effect Of Pay Table Standard Deviation On Pulls Per Losing Player At The Single-Visit Level, Anthony F. Lucas, Ashok K. Singh, Laxmi P. Gewali
Simulating The Effect Of Pay Table Standard Deviation On Pulls Per Losing Player At The Single-Visit Level, Anthony F. Lucas, Ashok K. Singh, Laxmi P. Gewali
UNLV Gaming Research & Review Journal
While holding par constant, changes in the standard deviation of the pay table produced an inverse effect on pulls per losing player (PPLP), across six different virtual slot machines. This result establishes the standard deviation of a game as a crucial determinant of a slot player's experience. Three different single-trip scenarios were examined via computer simulation, with 50,000 players engaging each game. For example, virtual players began with 100 units, terminating play at bankruptcy or 200 units. As players focus on the outcome of single visits, understanding the determinants of PPLP (or time on device) will help management engineer desirable …
Estimating The Short-Term Effects Of An Increase In Par On Reel Slot Performance, Anthony F. Lucas, Karl D. Brandmeir
Estimating The Short-Term Effects Of An Increase In Par On Reel Slot Performance, Anthony F. Lucas, Karl D. Brandmeir
UNLV Gaming Research & Review Journal
Data from a US hotel casino are analyzed to examine the validity of a controversial theory holding that reel slot players are unable to perceive substantial increases in par (i.e., a hidden price). The results of a multiple regression analysis support this theory. A 50% increase in the pars of a $5.00 reel sample, failed to significantly affect the performance of these games. The control-group games featured 5.0% pars, while the experiment-group pars were set at 7.5%. Descriptive statistics show that the theoretical win per unit actually increased at the 7.5% par. The strategy behind the theory is to obtain …
The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino, Anthony F. Lucas
The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino, Anthony F. Lucas
UNLV Gaming Research & Review Journal
Scales representing ambient conditions, ability to navigate the slot floor, cleanliness, interior decor and seating comfort all produce a significant effect on slot servicescape satisfaction. Scales representing slot servicescape satisfaction and gaming value produce significant effects on overall satisfaction with the slot experience. Overall satisfaction with the slot experience produces a significant effect on behavioral intention variables such as repatronage, word of mouth and desire to remain in the casino environment. This exploratory study uses data from a Las Vegas hotel casino to extend the work of Bitner (1992) and Wakefield and Blodgett (1996) related to servicescape effects. Simultaneous multiple …