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Business

2012

UNLV Gaming Research & Review Journal

Market

Articles 1 - 3 of 3

Full-Text Articles in Law

A Market Analysis Of The Family Market In Las Vegas, Lawrence Dandurand Dec 2012

A Market Analysis Of The Family Market In Las Vegas, Lawrence Dandurand

UNLV Gaming Research & Review Journal

The family market in Las Vegas is controversial. However, it already exists. It represents 8 percent of the total Las Vegas visitor market. Empirical data, based on a random sample of2,400 visitors to Las Vegas, are analyzed to provide information relevant to business strategy and public policy development. Research findings indicate significant differences between the family market and other markets.


A Global Market Analysis Of Casino Gaming On The Internet, Lawrence Dandurand Dec 2012

A Global Market Analysis Of Casino Gaming On The Internet, Lawrence Dandurand

UNLV Gaming Research & Review Journal

Technology can provide gaming to any household in the world. The market potential of casino gaming on the Internet is substantial. This article summarizes an analysis of the global Internet casino gaming market. It indicates: (1) the nature of Internet casino gaming; (2) the competitive environment; (3) market opportunities; (4) environmental constraints; (5) marketing strategies; (6) market demand; (7) market potential; and (8) a flexible diffusion of innovation model for forecasting market demand.


The Market For Online Poker, Ingo Fiedler, Ann-Christin Wilcke Nov 2012

The Market For Online Poker, Ingo Fiedler, Ann-Christin Wilcke

UNLV Gaming Research & Review Journal

The recent events of the “Black Friday” – the biggest online poker networks in the USA were shut down – demonstrated the necessity to make decisions about the regulation of online poker. But although online poker is a gold mine of data, until now nobody knows where the players and their money come from. It seems that the knowledge about the online poker market has not been able to keep up with the speed of its evolution in the past years. This paper is the first to shed light on this matter. We use data of 4,591,298 poker identities from …