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Performance Gaps Between U.S. And European Casinos: A Comparative Study, Zheng Gu
Performance Gaps Between U.S. And European Casinos: A Comparative Study, Zheng Gu
UNLV Gaming Research & Review Journal
Recent years have seen the fast spread of legalized gaming throughout the world. Amid the frenzied gaming boom, new casinos have mushroomed on every continent. Casinos in different continents operate in different legal and market environments and may have performed quite differently. This study examines the performance results of U. S. casinos, those in Nevada and on the Las Vegas Strip in particular, in comparison with Dutch and French casinos in 1998. It was found that Dutch and French casinos outperformed U. S. casinos in both revenue efficiency and profitability. Noncompetitive European gaming markets most likely have helped European casinos …