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Online Consumer Purchasing During The Pandemic Of Covid-19: An Applied Study In Lebanon, Soumaya M. Kaakour Feb 2023

Online Consumer Purchasing During The Pandemic Of Covid-19: An Applied Study In Lebanon, Soumaya M. Kaakour

BAU Journal - Society, Culture and Human Behavior

Technological development essentially transformed the foundation of global businesses. Business operations started to move from traditional to advance digitalized practices which gave rise to the e-commerce business, making the online environment more competitive. Despite such changes, there remains a consumer that is not involved in online shopping especially in developing countries. The spread of COVID-19 pandemic has caused radical changes to the way the consumer form intention and behavior toward digitalized solutions. This paper analyzes the impact of buying impulse, attitude, subjective norms, enjoyment and trust on consumer purchasing intention during the pandemic using a sample of 306 Lebanese citizens. …


In Memory Of Edward Said, Essam Fattouh Feb 2023

In Memory Of Edward Said, Essam Fattouh

BAU Journal - Society, Culture and Human Behavior

Tim Brennan’s recent biography of Edward Said entitled Places of Mind: A life of Edward Said (2022) is a tribute to a critic, musician, activist and humanist of world caliber whose life and work continue to inspire millions of readers. This review takes a look at Brennan’s scholarly methodology in mapping Said’s life and work, but also highlights the various domains in which Said the intellectual excelled. The review further calls attention to the intersection between literature and politics, between criticism and classical music, between philosophy and innovative literary theories in Said’s legacy; a legacy so rich it continues to …