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The Role Of Market Definition In Unilateral Effects Analysis And In The Litigation Of Unilateral Effects Cases, Jonathan Baker, Kathryn Fenton, Richard Parker, Daniel Wall, Jeffrey Schmidt
The Role Of Market Definition In Unilateral Effects Analysis And In The Litigation Of Unilateral Effects Cases, Jonathan Baker, Kathryn Fenton, Richard Parker, Daniel Wall, Jeffrey Schmidt
Presentations
The Federal Trade Commission is planning to host a public workshop on February 12, 2008 to examine the application of unilateral effects theory to mergers of firms that sell competing, but differentiated products. ”Unilateral effects” as a formal theory of competitive harm was added to the joint FTC/DOJ Horizontal Merger Guidelines in 1992. The theory recognizes that, in some instances, mergers may create or enhance market power by allowing the merged firm to profitably raise prices, without accommodation of other rival market incumbents. While section 2.2 of the Guidelines explains that unilateral competitive effects can arise in a variety of …